Mastering the Economics of Complex Systems
For PepsiCo, alignment across its franchise bottling system was essential - but hard to achieve in practice. If either party prioritised its own profit, the whole system suffered.
To address this, PepsiCo relaunched its Mastering System Economics initiative after 30 years - anchored on a “North Star” of sustainable profit split. To make this real, they partnered with ProfitAbility Business Simulations (PBS) to create an immersive experience that forced leaders to practise finding win–win solutions under pressure.
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