{"id":1532,"date":"2025-03-06T16:34:48","date_gmt":"2025-03-06T16:34:48","guid":{"rendered":"https:\/\/profitability.com\/?p=1532"},"modified":"2026-01-11T11:40:32","modified_gmt":"2026-01-11T11:40:32","slug":"making-waves-for-aggregate-industries","status":"publish","type":"post","link":"https:\/\/profitability.com\/en\/making-waves-for-aggregate-industries\/","title":{"rendered":"Making Waves for Aggregate Industries"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Aggregate Industries (AIUK), part of the Holcim Group, is a leader in sustainable construction and building materials. With sustainability at the core of their strategy, AIUK was committed to driving meaningful change. However, while the moral case for sustainability was clear, there was a gap in translating this vision into commercial decision-making at all levels.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To bridge this gap, AIUK\u2019s L&amp;D and Sustainability teams identified a critical need: empowering managers across functions to integrate sustainability into their day-to-day roles in a commercially viable way. They needed a solution that would go beyond theory - something immersive, practical, and engaging.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Solution<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">ProfitAbility\u2019s \u2018Making Waves\u2019 simulation is a three-module interactive learning experience, designed to help leaders navigate the complexities of sustainable decision-making.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PBS delivered interactive virtual sessions to 120 high-potential AIUK managers, drawn from all areas of the business. Each cohort of 20-25 participants took part in the simulation over two half-day sessions via Zoom, ensuring minimal disruption to their work while maximising engagement.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To enhance relevance and impact, AIUK worked closely with PBS to tailor the experience, modifying exercises and assets to reflect the reality that managers are facing in their day jobs.<strong> <\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Impact&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">PBS measured the programme\u2019s effectiveness using the four levels of the Kirkpatrick Model, revealing both immediate engagement and long-term behavioural change.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Level 1: Engagement &amp; Experience<\/em><\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Participants rated the course 88% for overall satisfaction, the facilitators 96%, and the Net Promoter Score (NPS) 69\u2014a strong indicator of enthusiasm and perceived value.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What participants said:<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cThe sessions were incredibly engaging\u2014the time flew by! A great balance of learning and collaboration.\u201d <\/em>\u2013 Norman Landreth&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cThis experience made sustainability feel real and actionable. It was inclusive for all levels of knowledge.\u201d<\/em> \u2013 Monique O\u2019Reilly&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cThe game brought sustainability to life across all functions\u2014brilliantly interactive.\u201d<\/em> \u2013 Damien Preece&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Level 2: Knowledge Shift<\/em><\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A pre- and post-course assessment showed significant improvement in participants\u2019 understanding of:&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 The commercial impact of sustainability decisions&nbsp;<br>\u2705 How to align sustainability with business strategy&nbsp;<br>\u2705 Tangible ways to integrate sustainability into daily operations&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-dominant-color=\"d8e5e3\" data-has-transparency=\"false\" style=\"--dominant-color: #d8e5e3;\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"286\" src=\"https:\/\/profitability.com\/wp-content\/uploads\/2025\/03\/A-graph-with-a-bar-and-a-number-of-columns__Description-automatically-generated-with-medium-confidence-1024x286.png\" alt=\"\" class=\"wp-image-1597 not-transparent\" srcset=\"https:\/\/profitability.com\/wp-content\/uploads\/2025\/03\/A-graph-with-a-bar-and-a-number-of-columns__Description-automatically-generated-with-medium-confidence-1024x286.png 1024w, https:\/\/profitability.com\/wp-content\/uploads\/2025\/03\/A-graph-with-a-bar-and-a-number-of-columns__Description-automatically-generated-with-medium-confidence-300x84.png 300w, https:\/\/profitability.com\/wp-content\/uploads\/2025\/03\/A-graph-with-a-bar-and-a-number-of-columns__Description-automatically-generated-with-medium-confidence-768x215.png 768w, https:\/\/profitability.com\/wp-content\/uploads\/2025\/03\/A-graph-with-a-bar-and-a-number-of-columns__Description-automatically-generated-with-medium-confidence-18x5.png 18w, https:\/\/profitability.com\/wp-content\/uploads\/2025\/03\/A-graph-with-a-bar-and-a-number-of-columns__Description-automatically-generated-with-medium-confidence.png 1380w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Level 3: Behavioural Change<\/em><\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By the end of the programme, participants had identified concrete actions they could implement immediately. Key takeaways included:&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\"I now feel more confident making proactive sustainable choices\u2014and advocating for the great work we\u2019re already doing!\"<\/em> \u2013 Carmella Barbour&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\"Sustainability and commercial priorities must align. I will drive a clear strategy that achieves both.\"<\/em> \u2013 Phillip Robinson&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\"I plan to highlight the value proposition of our sustainable products more effectively.\"<\/em> \u2013 David Gilbey&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Level 4: Business &amp; Sustainability Impact<\/em><\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The real test? Turning learning into measurable change. Participants committed to actions that would directly impact AIUK\u2019s sustainability goals. Here are just a few of the commitments made:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Introduce two electric tippers to the fleet before the end of 2024.<\/li>\n\n\n\n<li>Reduce mains water consumption by 5% year-on-year by implementing new procedures.&nbsp;<\/li>\n\n\n\n<li>Increase operational efficiency by 5% by conducting in-depth site reviews.&nbsp;<\/li>\n\n\n\n<li>Optimise HME fleet efficiency through AI-driven wear-and-tear analysis.&nbsp;<\/li>\n\n\n\n<li>Cut kWh\/tonne by 5% via OPEX review and production plant improvements.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Next steps<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">AIUK\u2019s L&amp;D and Sustainability teams are now ensuring these commitments turn into lasting impact by:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Embedding individual action plans into performance reviews and team objectives.&nbsp;<\/li>\n\n\n\n<li>Connecting participants to internal sustainability initiatives and peer support networks.&nbsp;<\/li>\n\n\n\n<li>Tracking progress in a formal review, with further cohorts planned to expand the programme\u2019s reach.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">By making sustainability commercially viable and personally actionable, AIUK is turning learning into leadership, one decision at a time.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">About ProfitAbility<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Our mission is to bring game-based learning experiences to all corporate training programmes. Since 1987. We have designed games for over 500 organisations, providing unique learning experiences to nearly 500,000 people globally.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To find out more, <a href=\"https:\/\/profitability.com\/en\/contact\/\"><span style=\"text-decoration: underline;\">our team would love to hear from you<\/span><\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>We recently worked with Aggregate Industries (AIUK) to help empower their managers across functions to integrate sustainability into their daily roles, in a commercially viable way.<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"Making Waves for Aggregate Industries | Resources | ProfitAbility","_seopress_titles_desc":"We recently worked with Aggregate Industries (AIUK) to help empower their managers across functions to integrate sustainability into their daily roles, in a commercially viable way.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"footnotes":""},"categories":[4],"tags":[40,32,30],"class_list":["post-1532","post","type-post","status-publish","format-standard","hentry","category-customer-stories","tag-game-based-learning","tag-measuring-impact","tag-social-learning"],"acf":[],"_links":{"self":[{"href":"https:\/\/profitability.com\/en\/wp-json\/wp\/v2\/posts\/1532","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/profitability.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/profitability.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/profitability.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/profitability.com\/en\/wp-json\/wp\/v2\/comments?post=1532"}],"version-history":[{"count":5,"href":"https:\/\/profitability.com\/en\/wp-json\/wp\/v2\/posts\/1532\/revisions"}],"predecessor-version":[{"id":1598,"href":"https:\/\/profitability.com\/en\/wp-json\/wp\/v2\/posts\/1532\/revisions\/1598"}],"wp:attachment":[{"href":"https:\/\/profitability.com\/en\/wp-json\/wp\/v2\/media?parent=1532"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/profitability.com\/en\/wp-json\/wp\/v2\/categories?post=1532"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/profitability.com\/en\/wp-json\/wp\/v2\/tags?post=1532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}