• Real competition, not role play – teams compete against other real teams, creating natural pressure where genuine behaviours emerge
  
  
• Just enough productive tension – the sweet spot where real insights about yourself and your colleagues emerge
  
  
• Complexity that reflects reality – multiple stakeholders, challenging trade-offs, and decisions without obvious "right" answers
  
  
• People remember what they feel – when someone experiences a communication breakdown firsthand, those lessons stay

When Aggregate Industries wanted to embed sustainability into everyday decisions, we brought teams together through an immersive simulation.

The result? Leaders now share a common language, make smarter, greener choices, and drive real change across the business.