This website www.profitability.com is operated by ProfitAbility Business Simulations Ltd of The Wooden Barn (Unit 1), Little Baldon Farm, Oxford, OX44 9PU, also referred to in this Cookie Policy as “ProfitAbility”, "we" or "us". ProfitAbility is committed to protecting and respecting your privacy.
This Cookie Policy (which should be read together with our Privacy Policy and our Terms of Use Conditions) explains what cookies are, and how and why they may be stored on and accessed from your device when you view this website.
What are cookies and similar technologies?
Cookies are text files containing a small amount of data, usually a unique string of letters and numbers. They are commonly used throughout the internet and are stored on, and accessed from, your device when you visit a website (including this website). The term ‘cookies’ also includes technologies that operate in a similar way to traditional web cookies, such as pixels or tags. A pixel or tag is a snippet of code that enable cookies to be stored on your device.
These technologies allow the website to recognise your visit and differentiate you from other users of the website.
You can find out more information about cookies and similar technologies on the Information Commissioner’s Officer (ICO) website by clicking here.
How does this website use cookies?
We use the following cookies:
You can find more information about the individual cookies we use and the purposes for which we use them in the table below:
| Cookie | Name | Duration | Purpose |
| Google Analytics | _ga _ga_QXHTQPW2R4 | 2 years | Distinguishes unique users and helps generate statistical data about how visitors use the website. Maintains session state for the Google Analytics 4 property used on the website. Read Google's overview of privacy and safeguarding data here. |
| Google / YouTube | _Secure-ENID | 13 months | Used by Google services to store user preferences and maintain security settings for embedded Google services. |
| YouTube | _Secure-ROLLOUT_TOKEN | Persistent | Used by YouTube to manage feature rollout and player functionality. |
| YouTube | VISITOR_INFO1_LIVE | 6 months | Detects bandwidth and helps optimise playback of embedded YouTube videos. |
| YouTube | VISITOR_PRIVACY_METADATA | 6 months | Stores a user’s privacy and consent state when interacting with YouTube embedded content. |
| YouTube | YSC | Session | Registers a unique ID to keep statistics of what videos from YouTube the user has viewed. |
Your cookie choices
If after visiting our website, you do not want our cookies to be stored or accessed on your device, you can delete these from your browser at any time. If you would like to opt out from cookies being stored or accessed on your device in the future when you access our website, you can do so by changing the settings in your browser.
Find out how to manage cookies on popular browsers:
However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our website.
To find information relating to other browsers, visit the browser developer's website.
To opt out of being tracked by Google Analytics across all websites, visit http://tools.google.com/dlpage/gaoptout.
Contact us
If you have any questions or need further information about our use of cookies on our website, please contact us at hello@profitability.com or write to us at ProfitAbility Business Simulations Ltd, The Wooden Barn (Unit 1), Little Baldon Farm, Oxford, OX44 9PU.
This Cookie Policy may be amended by us at any time. Please check this page periodically to inform yourself of any changes. This Cookie Policy was last amended on 31st March 2026.
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